WebNov 1, 2006 · The impact of green marketing mix elements on green customer based brand equity in an emerging market 15 February 2024 Asia-Pacific Journal of Business Administration, Vol. 15, No. 1 Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country WebMarketing Mix . The Carphone Warehouse Group is a customer orientated business that began trading in 1989 and is now Europe’s largest independent retailer of mobile communications, with more than 1,100 stores in 11 countries. Product. Since trading began in 1989 The Carphone Warehouse has developed a large product mix.
Green Marketing Functions: The Drivers of Brand Equity …
WebFeb 15, 2024 · Purpose“Green” issues have become increasingly important to corporate decision-makers as firms face mounting public sensitivity, stricter regulation and growing stakeholder pressures focused on preserving the natural environment. This study aims to evaluate the impact of green marketing mix elements on green customer-based brand … WebThis study was initiated to evaluate the influence of managed green marketing mix elements on the dimensions of consumer-based brand equity in a green marketing context, in an effort to develop insights that will allow green marketers to close this gap. The potential moderating influence of consumers' environmental concerns and their ... tis for cpl to sgt
Bridget Cusick - Hampton Roads, Virginia Metropolitan Area ...
WebUniversity of Economics Ho Chi Minh City (Vietnam) - Cited by 213 - Green marketing - Digital marketing - Consumer psychology ... The role of selected marketing mix … WebThe following report discusses the brand's value, target market, targeting strategy, marketing mix 7P variables, hypothetical brand equity, positioning, and brand elements highlighting standards. The Brand's Value: The value of the brand "New City" is to provide a modern, sustainable, and technologically advanced city to its residents. WebOct 11, 2024 · Promoted to position of Brand Category Head for Mortein (house-hold care division) and was responsible for both category P&L and Marketing strategy for the over all category portfolio which included coils,aerosols,mats, rat kill etc. Drove Category portfolio growth via ATL/BTL initiatives targeting traditional/modern trade and simultaneously … tis for pv2 to pfc